What is Search Marketing
Beginner's Guide to Search Marketing
Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies.
Search Marketing is a process used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Yandex and others. The process is divided into two main disciplines:
Which search marketing tactic is better?
Marketers debate as to whether one tactic is better than the other. As an Digital Marketer, I would argue that it depends on how quickly you want to get results. While paid search (SEM) can get you at the top of search pages instantly, organic search (SEO) will provide you with best return on investment (ROI) on the long term.
There are situations where paid search makes more sense than organic search. For example, if you are first launching a site and you want immediate visibility, it is a good idea to launch a paid campaign because it takes less time than SEO to get your site ranking in the top 4 results.
Although organic SEO takes longer to show results, ultimately it will be less costly and you will establish a search credibility that you may not establish with paid search.
When it comes to choosing the best tactic for your business, it is important to evaluate specific circumstances and needs of your business and your target audience.
Lev has a passion for marketing. He helps organisations grow audiences, identify key influencers, and connect with people in ways that move them to action.
Lev @ Piautzer ... com
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