Worldwide, we conduct an average of 6 billion web searches each day. Some of these search queries are conducted by your ideal customers.
Whether you’re selling to businesses or end customers the good news is that 70% of the links search users click on are organic search results. To truly sustain your rankings and search engine visibility you need to respond to changes in search results by focusing on industry trends.
To help you better understand what organically gets you good search results, we prepared a list of most important search engine ranking factors. The list will help you gain insight into the factors that may help—or hurt—your website's visibility in search engines.
Here are the broad search ranking factors on Google's core search algorithm, listed from most influential to least.
These features describe link metrics about the domain hosting the page. They are based on link/citation metrics such as quantity of links, trust, domain-level PageRank, etc.
These features describe link metrics to the individual ranking page such as a number of links, PageRank, trust metrics, the quantity of linking root domains, links anchor text distribution, quality/spamminess of liking sources, etc.
These features describe the use of the keyword term/phrase in particular parts of the HTML code on the page (title element, H1s, alt attributes, etc.) as well as semantic relevance and language modelling of the given keywords.
These elements describe non-keyword-usage, non-link-metrics features of individual pages such as length of the page, readability, Open Graph markup, uniqueness, load speed, structured data markup, HTTPS, etc.
These features relate to traffic and engagement metrics such as Data SERP engagement metrics, clickstream data, visitor traffic/usage signals, quantity/diversity/CTR of queries, both on domain and page level
These features relate to offline usage of brand/domain name, mentions of brand/domain in news/media/press, toolbar/browser data of site usage, entity association, etc.
These features cover how keywords are used in the root or subdomain name, and how much impact this might have on search engine rankings.
These features relate to the entire root domain but don't directly describe link or keyword-based elements. Instead, they relate to things like the length of the domain name in characters, TLD extension, SLL certificate, etc.
These features relate to third-party metrics from social media sources (Quantity/quality of the tweeted link, Facebook shares, Google +1, etc.) for the ranking page, and also to brand mentions across the web.
Note that these factors are not "proof" of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. Combining this understanding with both experience and knowledge of search engine algorithms can help lead to better SEO practices.
ORGANIC SEARCH MARKETING
Lev has a passion for marketing. He helps organisations grow audiences, identify key influencers, and connect with people in ways that move them to action.
Lev @ Piautzer ... com