Email Marketing

There are 5 billion email accounts worldwide today, making email the most effective way to reach your customers. We use email more then any other single thing on the web. It is integral to - and the point of communication about - all aspects of our life.

What is Email Marketing

Beginner's Guide to Email Marketing


We have a lot of choices when it comes to marketing channels, but there’s a reason why 90% of marketers say that email marketing is their primary communication channel.

The Importance of Email Marketing

Email marketing is an affordable, effective way to engage customers that can have a significant impact on your business’s bottom line. To examine the importance of email marketing more closely, here are five reasons why businesses rely on it:



Every business wants to stretch their marketing dollars as far as possible. For ten years in a row, email is the channel generating the highest ROI. For every $1 spent, email marketing generates $38 in ROI.




You want subscribers that open your emails, and engage with your company, but most businesses focus on the almighty conversion rate. Conversion rates show how many subscribers followed through with an action, like those that clicked a link or made a purchase.




Email isn’t a fad. The first email was sent back in 1978 from an equipment company. Digital Equipment Corp sent an email promoting machinery to 400 people, which resulted in $13 million in sales. That was twelve years before the public was introduced to the internet.


Now, 5 billion email accounts exist. By 2018, that number is expected to grow to 5.2 billion. Clearly, email is here to stay.



There’s a lot of talk about utilizing social channels to attract new customers, but the truth is, email beats social media in customer acquisition. Email is nearly 40 times more effective than Facebook and Twitter combined.



Facebook and Twitter can change their terms on a whim, and you have no say in the matter. You follow the rules, or you can’t use the platform. Email isn’t like that. It’s an open communication tool. You control your reach and message. The time you spend growing and nurturing your email list won’t be compromised by algorithm or platform changes and you own your data.



In short, email marketing is a smart choice. So, get in touch and let’s start talking about how your business can start using email as effectively as possible.

Email has a great return on investment
Email provides control
Email trumps social in customer acquisition
Email stands the test of time
Email drives conversions
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Lev Piautzer


About Lev

Lev has a passion for marketing. He helps organisations grow audiences, identify key influencers, and connect with people in ways that move them to action.



Lev @ Piautzer