What is Conversion Optimisation
Beginner's Guide to Conversion Optimisation
Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies.
Search Marketing is a process used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Yandex and others. The process is divided into two main disciplines:
SEO (search engine optimization)
acquiring customers via visibility in natural/organic search results
SEM (search engine marketing).
acquiring customers by placing paid ads on search result pages
Lev has a passion for marketing. He helps organisations grow audiences, identify key influencers, and connect with people in ways that move them to action.
Lev @ Piautzer ... com