Conversion Optimisation

Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Yandex, Yahoo and others. The process is divided into two main disciplines: search engine optimization and search engine marketing.



What is Conversion Optimisation

Beginner's Guide to Conversion Optimisation

Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies.

Search Marketing is a process used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Yandex and others. The process is divided into two main disciplines:

  • Organic search (or SEO) describes a process of getting non-paid traffic to your website, by ranking it  on search result pages “organically“ or “naturally”. We optimise your website so that search engines rank it as more relevant for its users.
  • Paid search (or SEM) describes a process of acquiring traffic to your website by placing paid ads on search result pages. We optimise ads to ensure your business ranks higher and that your website attracts relevant traffic.

SEO (search engine optimization)

acquiring customers via visibility in natural/organic search results


SEM (search engine marketing).
acquiring customers by placing paid ads on search result pages

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Lev Piautzer


About Lev

Lev has a passion for marketing. He helps organisations grow audiences, identify key influencers, and connect with people in ways that move them to action.



Lev @ Piautzer